![]() ![]() We’ll be segmenting our favorite speech-to-text APIs by application, as a way to help you figure out which API will best suit your particular needs. What constitutes the best API will largely depend on what you’re going to be using voice recognition for. Ranking tech solutions from best to worst is always going to be subjective. We’re going to dig into some of our favorite, most useful APIs for voice search. ![]() There are numerous speech-to-text web APIs you can use to power your app or website. The fact that voice search could possibly alert you to members of your audience with money to burn and a willingness to spend is reason enough to investigate voice and integrate it into your existing workflow.īut how do you go about integrating voice recognition into your website or app? Isn’t that the domain of uber-rich companies with heavy investments in machine learning and virtual reality? ![]() You could potentially integrate voice into a digital marketing campaign, as part of your marketing funnel, segmenting your audience in all manner of useful ways. Voice search is used most widely by affluent, highly-educated consumers. Voice is also highly useful for segmenting your audience. Neglecting voice is like leaving money on the table, not to mention potentially alienating your audience. 50% of consumers report making a purchase using voice search in the last year. Voice search is becoming an essential component of eCommerce, as well. 41% of adults report using voice search on a daily basis. Voice search is becoming increasingly prevalent as the years tick on, as increasing amounts of users access the Internet via mobile devices and with the help of voice assistants like Alexa. ![]()
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